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Vodafone x Three: Two Networks are Better than One 5.0 Ad of the Day | Lay's: Distracted Stadium 8.2 Heine: Manifesto 9.0 New Balance: The moment you think you’ve made it, you’re finished 9.0 TINCT Handbags: The Film 0.0

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Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness

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