New Balance: The moment you think you’ve made it, you’re finished
Media Type:
Film
Brand
Agency
Country:
Industry:
Entitled “The moment you think you’ve made it, you’re finished”, the film explores the psyche of an athlete at the pinnacle of his career. Does he take his foot off the pedal or does he carry on climbing? For Joe Root, who was made England Cricket Test captain earlier this year, he knows better than many how that feels. This film is his personal message to his future self to keep pushing further and to never get too comfortable.
Credits
Advertising Agency:
BMB, London, UKCreative Director:
Jules ChalkleyArt Director:
Ollie AgiusCopywriter:
Pete LoulianouBusiness Director:
Farah WinningAgency Producer:
Jonathan SaundersPhotographer:
Dean MartindaleProducer:
Joe WalkerDoP:
Patrick MellorDate:
May, 2017
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 20, 2026
Citroen and BETC Paris Celebrate the Return of the 2 CV with a Landmark Campaign
In 2026, it makes a comeback, bringing electric mobility and everyday optimism within everyone's reach
Oct. 20, 2026
Lingokids Just Launched Spanish and Portuguese: Why Families Will Love It
Leading kids’ platform ramps up global ambition with first localized versions of its extensive games library