Welch's Fruit Snacks

Made with Real Fruit, every bite of Welch’s® Fruit Snacks is bursting with delicious taste!

Aug. 10, 2026

Welch's Fruit Snacks Gives Families a "Homework Pass" this Back-to-School Season

America's #1 fruit snacks brand helps 1,000 families reclaim the last days of summer while taskrabbit tackles back-to-school to-dos

Jan. 22, 2026

Welch's Fusion Invites Fans to Taste the Ultimate Remix with Two New Varieties and Upcoming Music Activations

Brand introduces exciting new flavor offerings plus a multi-year music festival push kicking off at Governors Ball

Jul. 15, 2025

This Back-to-School Season, Welch's Fruit Snacks Teams up with Crayola to Put Teachers First

America's #1 Fruit Snacks Brand honors teachers with limited-edition packs and invites families to nominate inspiring educators

Apr. 23, 2025

Writer's Block? Welch's Fruit Snacks Launches AI-Powered Tool to Make Lunchbox Notes More Meaningful

The Welch's Fruit Snacks Lunchbox Notes Translator, made with Makers and AI tech, uses proprietary AI to elevate personalization

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Sep. 04, 2026

Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign

Most family SUVs have to prove they’re ready for everything a family can throw at them

Sep. 04, 2026

Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign

That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon