Welch's Fruit Snacks Gives Families a "Homework Pass" this Back-to-School Season

Aug. 10, 2026

Welch’s® Fruit Snacks, a beloved lunchbox and backpack staple for generations, today announced a partnership with home services platform, Taskrabbit to help families tackle their back-to-school to-do lists and reclaim valuable time together before summer ends.

The initiative comes as new research commissioned by Welch’s® Fruit Snacks and conducted by Talker Research found that 77% of parents with school-aged children wish they had more time with their kids before the school year begins. Yet back-to-school preparations start nearly three weeks before the first day of class on average, with one in three parents saying summer feels "over" as soon as the shopping and planning begins.

In response, Welch’s® Fruit Snacks is helping parents check tasks off their lists faster so they can spend more quality time with their families before the season slips away.

Beginning at 12 p.m. ET on August 6, the brand is offering families a “Homework Pass” in the form of a Taskrabbit credit to book a local Tasker to take on back-to-school to-dos like organizing supplies or turning your pantry into an after-school snack zone. Redemption codes are valued at $150 and are available on a first-come, first-serve basis for the first 1,000 households (limit one per customer). Check the website for complete rules.

Danielle Dexter, Senior Director of Integrated Marketing and Communications at PIM Brands Inc., makers of Welch’s® Fruit Snacks said:

“From lunchboxes packed for the first day of school to snacks shared on-the-go all year long, we’re grateful to play a role in the everyday moments families cherish. But as back-to-school season approaches, parents are juggling more than ever and spend an average of 18 hours preparing for the year ahead, often sacrificing valuable time with their families during the final weeks of summer. That’s why we’re thrilled to partner with Taskrabbit to help parents reclaim some of that time. We hope families use their ‘Homework Pass’ to swap a task for a memory, whether that’s one more beach day, a spontaneous outing, or simply extra time spent together, with Welch’s® Fruit Snacks along for the ride, of course.”

 

Tamara Rosenthal, SVP of Marketing at Taskrabbit said:

"Every back-to-school season, parents turn to Taskrabbit to streamline the chaotic transition. We love supporting today's busy households, and Welch's® Fruit Snacks is the perfect partner since we align on that same philosophy of making life easier so families can spend more quality time together. Looking at our data from the peak back-to-school months of July through September, our cleaning and organization categories each saw a 19% year-over-year increase as families reset their spaces. The 'Homework Pass' is designed to alleviate that exact pressure, giving overwhelmed parents their time back to focus on family connection rather than a checklist."

 

For a chance to claim a “Homework Pass” and learn more about the campaign, visit WelchsFruitSnacks.com/HomeworkPass.

Look for Welch’s® Fruit Snacks in retailers nationwide this back-to-school season. Kids love the soft texture and delicious taste, while parents appreciate that Welch’s® Fruit Snacks are made with Real, Whole Fruit as the main ingredient and the entire product lineup is 100% free of artificial dyes. A trusted school year staple for generations, they also bring a moment of joy when kids open their lunchbox and see a familiar favorite from home.