Old Spice

Old Spice has 80 years of experience helping guys improve their mansmells with deodorant, bodywash, antiperspirant and fragrances.

Mar. 05, 2025

Old Spice Sets Sail on a Pirate Ship with "Unbelievable" New Campaign by Burns Agency

Directed by Martín Jalfen through production company ROMA, the film brings to life a blockbuster script set aboard a reeking pirate ship

Sep. 27, 2023

Wonder Bread and Old Spice Ready to Roll With Stewart-Haas Racing at Talladega Superspeedway

Wonder Bread and Old Spice, two iconic brands made even more iconic when each was prominently featured in the 2006 sports comedy Talladega Nights

Jun. 28, 2023

Old Spice and Netflix Join Forces to Venture Back into the World of The Witcher with a Hilarious new Partnership

Old Spice and Netflix first joined forces on The Witcher in 2021 with the highly-successful "Ode to Smell"

Feb. 28, 2023

La La Anthony Returns to Old Spice's Men Have Skin Too Campaign with Latest Spot

La La Anthony stars in a brand new hilarious spot alongside Deon Cole and Gabrielle Dennis

Feb. 24, 2023

New Old Spice Campaign Shows that the ONLY Fashion Accessory You Need this Season is Your Hair

The brand’s latest campaign created by Wieden+Kennedy Portland

Feb. 06, 2023

Old Spice Delivers Smelf-Confidence Under the Spotlight with New Musical Inspired Campaign

The Campaign Kicks Off During Super Bowl LVII Festivities with its First-Ever Old Spice Mascot

Oct. 06, 2022

Old Spice "Men Have Skin Too" Returns, Embraces Diversity and Inclusion On and Off Screen

New Third Chapter Introduces La La Anthony and Ross Butler into the Family Drama

Feb. 03, 2022

Old Spice Declares 2022 Year of Curls In Latest Creative

The new lineup is one of the first product lines from any major men’s hair brand specifically designed to preserve men’s wavy and curly hair

Latest News

Jul. 22, 2026

Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life

Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet

Jul. 22, 2026

"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer

Directed by Romain Chassaing and edited by Edward Khoma of Abandon Editorial, the spot unites a cavalcade of Major League Soccer stars