Old Spice and Netflix Join Forces to Venture Back into the World of The Witcher with a Hilarious new Partnership

Jun. 28, 2023

Old Spice and Netflix join forces to venture back into the world of The Witcher with a hilarious new partnership. The "Vision of Old Spice” spot launches the campaign with the latest good-smelling collaboration between the two brands to promote The Witcher season 3.

Old Spice and Netflix first joined forces on The Witcher in 2021 with the highly-successful "Ode to Smell" campaign highlighted by hilarious content and limited-edition Witcher-scented deodorants. The new campaign raises the level with even more hidden Witcher references and a first-ever look at the new Little Horse character debuting in season 3, further expanding this unexpected collaboration.

“Vision of Old Spice”. Dive into the whimsical Witcher world with Yarpen Zigrin (Jeremy Crawford) sitting amidst a putrid heap of monster parts and trash. Ciri glances at him and sees a vision where Old Spice bestows 24/7 long-lasting freshness upon Yarpen as Feainnewedd flowers sing a majestic tune while he rides atop the legendary Little Horse.

To spread the word about the hilarious partnership, Old Spice will put paid support behind the content across OLV and social channels. Highlights will also include a segment on the insanely popular Dungeons & Dragons livestream show, Critical Role, in addition to a partnership with Reddit.