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Magnum

Since 1989, Magnum’s never stopped working. Adding new flavours. New textures.Always a pleasure.

Apr. 24, 2026

Magnum Opens the Doors to its House in a Couture-Inspired Campaign by Martin Werner

Directed by Martin Werner, produced by Proppa, with BaconX on VFX and Color, it is a film built with the same care as the product it celebrates

Mar. 03, 2026

Magnum's "Find Your Summer" Evolves with an Activation that Allows People to Schedule Sunshine into their Calendars

With "Schedule The Sun," LOLA Madrid boosts winter sales by turning sunshine into a bookable treat

Sep. 05, 2025

Magnum Brought a Taste of Utopia to All Points East Festival 2025

Created by award-winning experiential agency Hot Pickle, the activation invited pleasure seekers to discover the new Utopia range – Double Cherry and Double Hazelnut

Feb. 16, 2024

Magnum Find Glimmers of Sunshine in Winter

A film directed by Juan Cabral of MJZ Films, shot in black and white, beautifully captures these tiny moments

Jan. 10, 2024

Ad of the Day | Magnum Highlights the Importance of Sticking to the Original

LOLA Mullenlowe came up with a brilliant and funny way to dramatize brand's commitment to delivering true superior pleasure every time

Jun. 09, 2023

Magnum Partnered with JVKE Featuring THE SUN to Promote Pleasure is Always on Campaign

The inter-agency team brought together one of TikTok’s biggest stars, JVKE, with the largest star in the solar system

Mar. 28, 2023

Magnum Creates Anti Metaverse Campaign to Encourage People to Taste Pleasure in the Real World

MullenLowe has created a campaign for Magnum to show that whilst the virtual world has its own appeal

May. 19, 2022

Magnum Shows The World That Classics Can Be Remixed

The IPG collective created remix of legendary pop icon Kylie Minogue and South Korean dance music producer Peggy Gou

Latest News

Jul. 22, 2026

Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life

Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet

Jul. 22, 2026

"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer

Directed by Romain Chassaing and edited by Edward Khoma of Abandon Editorial, the spot unites a cavalcade of Major League Soccer stars