G-Star RAW
Hardcore Denim. Dedicated to the cloth, the craft, the culture and the history of denim.
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G-STAR Unveils Anatomic Denim: A Fusion of Innovation, Movement, and Art
The project spans three pillars: a new denim collection, a global campaign by Jordan Hemingway
G-Star RAW and Artist Maarten Baas Refashion Denim Waste into Design and Art Pieces
"More or Less" project spotlights the endless possibilities of denim and the tension between the desire for more but the need for less
Ad of the Day | Cara Delevingne Stars in G-Star RAW's new Autumn Campaign
Top model, actress and singer Cara Delevingne is the face of the new G-Star RAW Hardcore Denim campaign
Ad of the Day | G-Star Campaign Uses Visual Poetry And Deepfake Tech To Land An Unconventional Message
The Family Amsterdam and G-Star RAW create "Wear Your Denim Till the End"
Ad of the Day | G-Star's Contemporary Take On Tap Dance Is A Sublime Synergy Of Dance
New campaign by creative agency The Family Amsterdam
Latest News
Apr. 17, 2026
UNAIDS Brazil Targets Gen Z by Embedding HIV Prevention into Spotify "Funk Proibidao" Hits
Created by Africa Creative, the campaign arrives as epidemiological data shows a significant concentration of new HIV cases within this demographic
Apr. 17, 2026
BBH Creates New Brand to Tackle Child Nutrition and School Food
The initiative, which brings together five of the UK's leading food and education organisations and has raised £2.3m to help schools implement the new standards