G-Star RAW
Hardcore Denim. Dedicated to the cloth, the craft, the culture and the history of denim.
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G-STAR Unveils Anatomic Denim: A Fusion of Innovation, Movement, and Art
The project spans three pillars: a new denim collection, a global campaign by Jordan Hemingway
G-Star RAW and Artist Maarten Baas Refashion Denim Waste into Design and Art Pieces
"More or Less" project spotlights the endless possibilities of denim and the tension between the desire for more but the need for less
Ad of the Day | Cara Delevingne Stars in G-Star RAW's new Autumn Campaign
Top model, actress and singer Cara Delevingne is the face of the new G-Star RAW Hardcore Denim campaign
Ad of the Day | G-Star Campaign Uses Visual Poetry And Deepfake Tech To Land An Unconventional Message
The Family Amsterdam and G-Star RAW create "Wear Your Denim Till the End"
Ad of the Day | G-Star's Contemporary Take On Tap Dance Is A Sublime Synergy Of Dance
New campaign by creative agency The Family Amsterdam
Latest News
Jul. 22, 2026
Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes
Founded in 2003, SportVibes has extensive experience creating connections between fans
Jul. 22, 2026
World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness