G-Star RAW

Hardcore Denim. Dedicated to the cloth, the craft, the culture and the history of denim.

G-Star RAW (commonly called G-Star) is a Dutch designer clothing company, founded by Jos van Tilburg in Amsterdam in 1989, which produces high quality clothing.

Latest News

Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness