Effie Awards

Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving initiatives and first-class insights into marketing strategies that produce results.

+1 212 913 9772

Latest News

Oct. 01, 2026

Sibling Rivalry Welcomes Director Gracie Koh

Gracie represents a new generation of socially-fluent director-creators moving seamlessly between culture and content

Oct. 01, 2026

Oxford Road's New ORBIT Podcast Ranking Urges More Nontraditional Approaches to B2B Advertising

Latest analysis of ad performance acts as a reminder that B2B is a buyer classification, not a content strategy