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Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving initiatives and first-class insights into marketing strategies that produce results.

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Latest News

Sep. 30, 2026

ONE Asia Heads to Kuala Lumpur for First-Ever Judging in Malaysia

"ONE Family. Many Worlds." visual identity highlights the region’s melting pot of cultures; Directors Think Tank serves as exclusive judging sponsor

Sep. 30, 2026

Madre Announces Midwest Representation

MADRE's distinctive point of view and curated roster of directors make it a natural fit alongside Obsidian's other dynamic clients