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Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving initiatives and first-class insights into marketing strategies that produce results.
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Latest News
Jul. 24, 2026
Amazon Music Announces It Is Streaming Audiobooks with a Cinematic Campaign Created by MakeMake Prototyping
Dramatizing how audiobooks enrich everyday life, the series captures the breadth of audiobook titles available
Jul. 24, 2026
Announcing The AMP Accords: A Bold New Framework for Podcasting Measurement
Detailed report contains expert perspectives, frameworks and implementation plans, representing the industry’s first effort to align both audio and video podcasting measurement
