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Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving initiatives and first-class insights into marketing strategies that produce results.
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Latest News
Jul. 24, 2026
Announcing The AMP Accords: A Bold New Framework for Podcasting Measurement
Detailed report contains expert perspectives, frameworks and implementation plans, representing the industry’s first effort to align both audio and video podcasting measurement
Jul. 24, 2026
Ultimate Sevens and Brothers & Sisters Reimagine Rugby for a new Generation in new Global Campaign
The online film showcases the progressive nature of Ultimate Sevens and features leading rugby sevens players including Henry Hutchison