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Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving initiatives and first-class insights into marketing strategies that produce results.
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Latest News
Sep. 29, 2026
Colourist Eric Whipp Turns Ontario's Wildfire Smoke into Cinematic Colour Grade
Following the July 2026 Northern Ontario wildfires, VML Canada, Alter Ego, and acclaimed colorist Eric Whipp have teamed up
Sep. 29, 2026
AEG and Publicis London Say it's Time to Stop Settling in "It's Your Haus"
Created by Publicis London, ‘It's Your Haus’ positions AEG as the brand for people who refuse to settle