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Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving initiatives and first-class insights into marketing strategies that produce results.

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Latest News

Aug. 10, 2026

Sergio Gordilho Redefines Creative Leadership at Africa Creative

Nicholas Bergantin forms creative leadership duo alongside founder and co-president

Aug. 10, 2026

System1 Testing: Graze will Drive Craze - as Long as Supermarkets Stay Stocked

New Graze Oat Brownies range scores 4.8 Stars, signalling strong commercial potential, but risks of product cannibalisation