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Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving initiatives and first-class insights into marketing strategies that produce results.
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Latest News
Aug. 10, 2026
Sergio Gordilho Redefines Creative Leadership at Africa Creative
Nicholas Bergantin forms creative leadership duo alongside founder and co-president
Aug. 10, 2026
System1 Testing: Graze will Drive Craze - as Long as Supermarkets Stay Stocked
New Graze Oat Brownies range scores 4.8 Stars, signalling strong commercial potential, but risks of product cannibalisation
