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Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving initiatives and first-class insights into marketing strategies that produce results.

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Latest News

Sep. 21, 2026

Money is Your Material: Mercury Launches New Campaign Exploring the Future of Intelligent Banking

Developed by Mercury Brand Creative in close partnership with MATTE Projects

Sep. 21, 2026

9/11 Day's UNIITE Campaign Mobilizes a New Generation through Donated OOH Media

Talon partnered with INNOCEAN and David&Goliath on 9/11 Day's UNIITE campaign