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Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving initiatives and first-class insights into marketing strategies that produce results.

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Latest News

Sep. 08, 2026

Cornett Names Ashley White Director of Social Strategy

Across her career, White has helped brands connect strategy with creative execution so they can show up online with consistency and cultural relevance

Sep. 08, 2026

Hot Lava Puts Arrow Electronics on the National Stage with IndyCar Season Finale Spot

New work from the "Smart to Intelligent" platform debuts during FOX's Mission Foods Grand Prix of Monterey at WeatherTech Raceway Laguna Seca