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Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving initiatives and first-class insights into marketing strategies that produce results.
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Latest News
Oct. 13, 2026
Invest for the Future and M+C Saatchi Step up Campaign to Turn UK Savers into Investors
Savvy the Squirrel makes his TV debut as part of a major integrated campaign to make investing feel more accessible to millions of UK savers
Oct. 13, 2026
Bannerflow Unveils Creative Intelligence, Bringing Integrated AI to the Advertising Workflow
Connected capabilities help brands create, evaluate, understand and scale advertising from one platform