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Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving initiatives and first-class insights into marketing strategies that produce results.
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Latest News
Sep. 24, 2026
K-Citymarket Turns Personal Style into Something You Can Taste
Recipes connect to ingredients available from K-Citymarket, creating a direct path from personal discovery to products and shopping
Sep. 24, 2026
Zoom Launches New Campaign with Kate McKinnon to Show How Conversations Get Work Done
The new commercial picks up where last year’s "I Use Zoom!" spot, featuring Bowen Yang, ended