Affinity Petcare

Life is much better with a dog or a cat.

Apr. 14, 2020

These Powerful Films Explore the Life-Changing Bonds Between Humans and their Dogs

Great Guns director Frankie Caradonna helms three cinematic spots for pet food brand Ultima Affinity

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Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness