Affinity Petcare

Life is much better with a dog or a cat.

At Affinity we are much more than experts in animal nutrition. For 50 years we have worked together with a common purpose: to bring together humans, dogs and cats for a better world. Today, the more than 1.300 professionals who work at Affinity carry out this mission from our offices in Barcelona, Paris, Milan and São Paolo. Our five factories worldwide supply more than 50 countries. We are very proud of our brands Advance, Ultima, Trainer, Brekkies and Libra, as well as of the work we do at the Affinity Foundation. But we still want to achieve more. We want to carry on learning, evolving and enjoying new challenges. We want to continue to leave a footprint.

Latest News

Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness