Affinity Petcare

Life is much better with a dog or a cat.

At Affinity we are much more than experts in animal nutrition. For 50 years we have worked together with a common purpose: to bring together humans, dogs and cats for a better world. Today, the more than 1.300 professionals who work at Affinity carry out this mission from our offices in Barcelona, Paris, Milan and São Paolo. Our five factories worldwide supply more than 50 countries. We are very proud of our brands Advance, Ultima, Trainer, Brekkies and Libra, as well as of the work we do at the Affinity Foundation. But we still want to achieve more. We want to carry on learning, evolving and enjoying new challenges. We want to continue to leave a footprint.

Latest News

Sep. 04, 2026

Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign

Most family SUVs have to prove they’re ready for everything a family can throw at them

Sep. 04, 2026

Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign

That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon