The Variable
The Variable is a growth company that builds people-friendly businesses. Clients rely on our expertise in strategy, design, media and advertising to create value in people’s lives and to deliver profound results for their businesses
Jul. 20, 2022
Napa Repositions as the Company that Keeps Drivers Moving; Debuts New Brand Campaign
New work from The Variable looks to reconnect people with their love of cars and inspire drivers to "Get Up & Go"
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Jul. 22, 2026
Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes
Founded in 2003, SportVibes has extensive experience creating connections between fans
Jul. 22, 2026
World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness