The Variable

The Variable is a growth company that builds people-friendly businesses. Clients rely on our expertise in strategy, design, media and advertising to create value in people’s lives and to deliver profound results for their businesses

The Variable is a growth company that builds people-friendly businesses. Clients rely on our expertise in strategy, design, media and advertising to create value in people’s lives and to deliver profound results for their businesses. We consult, create and engage to solve the right problems with the simplest solutions, from integrated campaigns to new products and services.

Latest News

Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness