The Experiential Group
TXG is an Ex Award, Experience Design & Technology Award and Emmy Award winning experiential marketing agency with a focus on non-traditional marketing mediums
Nov. 16, 2022
iDE Launches Installation on World Toilet Day to Gain Awareness for Lack of Toilet Access Around the World
New Yorkers to get a day of relief with a trailer full of toilets parked in SOHO
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Jul. 22, 2026
Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes
Founded in 2003, SportVibes has extensive experience creating connections between fans
Jul. 22, 2026
World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness