The Experiential Group

TXG is an Ex Award, Experience Design & Technology Award and Emmy Award winning experiential marketing agency with a focus on non-traditional marketing mediums

TXG is an Ex Award, Experience Design & Technology Award and Emmy Award winning experiential marketing agency with a focus on non-traditional marketing mediums. We are a full-service experiential marketing agency flawlessly executing best-in-class branded experiences for our clients.

Latest News

Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness