Majority

Majority is a marketing & advertising agency built upon a diversity-led talent model. Not just for a more equitable world, but because we know diversity is the ultimate competitive advantage for disruptive creativity that moves culture.

Aug. 12, 2022

Sprite Delivers a Slam Dunk with Apache

Apache's Quinn Alvarez worked on the new Sprite campaign featuring NBA stars Trae Young and Anthony Edwards

Apr. 04, 2022

Brandon Butler to Join Majority as Partner, Chief Content Officer

Butler transitions from Dagger, where he was creator and executive director of Butter.ATL

Feb. 09, 2022

Shake Shack Has Unveiled Buffalo Chicken Sandwich

ESPN host and Ringer podcast star Ryan Russillo pokes fun at the flaws of wings for Majority campaign

Jan. 10, 2022

Realtor.com® And Hip Hop Legend To Help You Find Your First "Big Boi House"

Realtor.com® and creative agency Majority just announced the release of a new ad campaign

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Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness