Major Behavior

A boutique agency determined to move the ad model from interruption to engagement through the use of consumer data and behavioral insight.

Mar. 15, 2021

Major Behavior and 1stAveMachine Visualize Personal Style For Macy's Campaign

The campaign rolls out across TV, print and digital

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Sep. 04, 2026

Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign

Most family SUVs have to prove they’re ready for everything a family can throw at them

Sep. 04, 2026

Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign

That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon