Major Behavior
A boutique agency determined to move the ad model from interruption to engagement through the use of consumer data and behavioral insight.
+1 312 259 8749
Mar. 15, 2021
Major Behavior and 1stAveMachine Visualize Personal Style For Macy's Campaign
The campaign rolls out across TV, print and digital
Latest News
Jul. 22, 2026
Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes
Founded in 2003, SportVibes has extensive experience creating connections between fans
Jul. 22, 2026
World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness