
Major Behavior
A boutique agency determined to move the ad model from interruption to engagement through the use of consumer data and behavioral insight.
+1 312 259 8749
majorbehavior is a boutique agency determined to move the ad model from interruption to engagement through the use of consumer behavior data. We create content people crave, ecosystems they inhabit and utility they can’t live without. Our goal is to use data, technology and design to create brand experiences that reach people in a specific, useful way at a relevant time and place. majorbehavior's founder, Ken Erke, has done award-winning work spanning brand development, web, mobile , social, retail, and product design.
Latest News
Jul. 22, 2026
Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes
Founded in 2003, SportVibes has extensive experience creating connections between fans
Jul. 22, 2026
World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness
