Major Behavior

A boutique agency determined to move the ad model from interruption to engagement through the use of consumer data and behavioral insight.

majorbehavior is a boutique agency determined to move the ad model from interruption to engagement through the use of consumer behavior data. We create content people crave, ecosystems they inhabit and utility they can’t live without. Our goal is to use data, technology and design to create brand experiences that reach people in a specific, useful way at a relevant time and place. majorbehavior's founder, Ken Erke, has done award-winning work spanning brand development, web, mobile , social, retail, and product design.

Latest News

Sep. 04, 2026

Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign

Most family SUVs have to prove they’re ready for everything a family can throw at them

Sep. 04, 2026

Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign

That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon