BETC Paris

Parisian advertising agency, working with clients such as Air France, evian, McDonald's, Canal+, Peugeot, Petit Bateau, Armani, Aigle, Pages Jaunes and many more

+33 1 56 41 35 00

Mar. 01, 2024

CNAO Worked with ad Agency BETC Paris to Create a Pro Bono Campaign

French Obese National Associations Collective and BETC Paris campaign raises awareness around the widespread and commonplace discrimination of fatphobia

Feb. 20, 2024

Lacoste Plays Grounded and Makes Gravity Disappear for the Launch of the New Sneaker L003 2k24

For its campaign launch for the new L003 2K24 sneaker, Lacoste - helped by its longtime ad agency BETC Paris

Jan. 24, 2024

Chilling PSA Unearths Continued Growth in Online Sexist Content

Shocking campaign from the French High Council for Equality and BETC Paris comes from a damning report about sexism in France

Jan. 17, 2024

Tekken 8 Reinvents the Face-Off Moment in Combat Sports in Epic Blockbuster ad by BETC Paris

In combat sports, the face-off between the two fighters has become a most-anticipated moment

Jan. 11, 2024

Canal+ Launches new African Campaign for Afcon 2023

In anticipation of the regional football tournament that starts Saturday January 13th, CANAL+ with its ad agency BETC Paris, has released a new TV campaign

Dec. 04, 2023

"Fight Disinformation. Arm Yourself with Facts": RSF Unveils its Year-End Campaign Video

This powerful video quickly demonstrates journalism’s importance in combatting disinformation

Nov. 20, 2023

Deezer's new Quirky ad Shows that Music Infectious Energy Simply Can't be Contained

The new Deezer comes to life in a bold, fresh and quirky ad by BETC

Nov. 15, 2023

As Long as the Sun Rises, Marrakech will Shine: New Forever Marrakech Tourism Campaign by BETC Paris

Marrakech will never stop shining The Moroccan National Tourism Office and BETC Paris remind the whole world

Nov. 07, 2023

Heetch Plans to Flood Midjourney's Staff with Thousands of Postcards to Fix the Generative AI Tool

Heetch spurs the entire banlieue into action to help Midjourney rectify an AI bias with the help of postcards

Nov. 02, 2023

BETC Paris Joins Forces with FDJ for the Historic Launch of Its New Game, Eurodreams

FDJ is releasing a new lottery game, 20 years after the launch of Euromillions in 2004

Oct. 27, 2023

Lacoste and BETC Drop the new Theo Curin Collection

This season, part of the profits from the Lacoste x Theo Curin collaboration will support the projects of Raphaelle Tousignant, Tom Lecomte and Davison Fortunato

Oct. 18, 2023

In Anticipation of European Disability Employment Week, LADAPT and BETC Paris Question a World Without Limits

Can digital technology have the power to increase the employment of people living with disability?

Latest News

Oct. 22, 2026

Gerety Awards Celebrates Brazilian Winners at its First-Ever Winners Cocktail in Sao Paulo

The evening recognised five trophies awarded to Brazilian agencies BETC HAVAS and AMPFY

Oct. 22, 2026

AI Movie Awards Reveals 30 Finalists Ahead of London Ceremony

The finalists span categories including Best Short, Best Animation, Best Thriller, Best Sci-Fi, Best Ad, Best Music Video