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Backroad

A backroad doesn’t cut recklessly through the land. It moves with it. It rises, it falls and it curves.

+46 73 870 00 80

Jul. 08, 2019

This 10k USD hat comes with a complimentary 10k USD marketing campaign

The world’s first 10 000 USD hat and beanie

May. 01, 2019

Backroad and Swedish HiFi Retailer Pause Present "The Pause Ticket"

An initiative turning your paid parking ticket into a voucher for speakers.

Mar. 15, 2019

A regular American presents: The Swedish *****Bowl

The Bandy Final has been played yearly since 1907...

Dec. 18, 2018

Sports team recycles clothing from players–creates unique merch

The "Sustainable Mercy" collection can be bought at Tellus Bandy's home games and at Facebook Page

Latest News

Apr. 17, 2026

UNAIDS Brazil Targets Gen Z by Embedding HIV Prevention into Spotify "Funk Proibidao" Hits

Created by Africa Creative, the campaign arrives as epidemiological data shows a significant concentration of new HIV cases within this demographic

Apr. 17, 2026

BBH Creates New Brand to Tackle Child Nutrition and School Food

The initiative, which brings together five of the UK's leading food and education organisations and has raised £2.3m to help schools implement the new standards