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Backroad
A backroad doesn’t cut recklessly through the land. It moves with it. It rises, it falls and it curves.
+46 73 870 00 80
Jul. 08, 2019
This 10k USD hat comes with a complimentary 10k USD marketing campaign
The world’s first 10 000 USD hat and beanie
May. 01, 2019
Backroad and Swedish HiFi Retailer Pause Present "The Pause Ticket"
An initiative turning your paid parking ticket into a voucher for speakers.
Mar. 15, 2019
A regular American presents: The Swedish *****Bowl
The Bandy Final has been played yearly since 1907...
Dec. 18, 2018
Sports team recycles clothing from players–creates unique merch
The "Sustainable Mercy" collection can be bought at Tellus Bandy's home games and at Facebook Page
Latest News
Jul. 22, 2026
Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes
Founded in 2003, SportVibes has extensive experience creating connections between fans
Jul. 22, 2026
World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness