A regular American presents: The Swedish *****Bowl
Mar. 15, 2019
A little over a month ago, the American Super Bowl took place – the NFL final and the biggest sporting event in the US. On March 23 the Swedish bandy final will be played, the sports final with the biggest attendance in Sweden.
To highlight this and to tongue-in-cheek play on the (few) similarities between the two games, the Bandy Final is now releasing the film ”A regular American presents: The Swedish *****Bowl”, where the Bandy Final gets some unexpected help with promoting the event.
Per Selin, general manager of the Swedish bandy league, Elitserien, says:
"The Bandy Final has been played yearly since 1907, so we are always trying to find new ways to communicate around the game."
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