The Panda Collection
Media Type:
Digital
Agency
Industry:
Using the power of social media, Gucci and Fur for Animals will trick the world into caring. Gucci will tell the world they're selling a new line from real Panda fur, knowing the world will go crazy, only to reveal 3 weeks later that it was all a sham--the line was made from artificial fur, and from now on, so would all of Gucci's other products as well. Gucci and Fur for Animals made people realize how cruel fur really is.
Credits
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 20, 2026
Citroen and BETC Paris Celebrate the Return of the 2 CV with a Landmark Campaign
In 2026, it makes a comeback, bringing electric mobility and everyday optimism within everyone's reach
Oct. 20, 2026
Lingokids Just Launched Spanish and Portuguese: Why Families Will Love It
Leading kids’ platform ramps up global ambition with first localized versions of its extensive games library