Previous Ad
RC Lens And Players for Society: World Blood Donation Day
Next Ad
Steimatzky: Disconnect For A While, 2
Steimatzky: Disconnect For A While, 3
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
To promote Steimatzky's Book Month in Israel, which offers a wide variety of books at a great price, the book chain has created an outdoor campaign that looks like Netflix, Facebook and Instagram logos, suggesting it's a good opportunity to disconnect from screen time for a while. Steimatzky is the largest and oldest book chain in Israel, and this is the first and only campaign without the brand's logo or colors in the brand's 100-year history.
Credits
Advertising Agency:
Inbar Merhav G, Tel Aviv, IsraelStudio:
Franck AbbuAccount Executive:
Adi GoldsteinAccount Supervisor:
Eden MalkaMedia Manager:
Lior GrintzVP Clients:
Sarit Ben-TzurExecutive Creative Director:
Daniel BnayaCCO, Co-CEO:
Ben SeverCo-CEO:
Or GleicherDate:
June, 2022
Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.0
Ad of the Day | Vue: Feel it Forever
9.0
Ad of the Day | Legora: Collaborate Seamlessly Law Just Got More Attractive
9.0
Latest News
Jun. 05, 2026
Ad of the Day | Meet Boston Says "Welcome World" in New Campaign by Allen & Gerritsen
In a new campaign by Allen & Gerritsen (A&G), Meet Boston positions itself as a welcoming, world-class destination defined by energy and global connection
Jun. 05, 2026
Seattle Just did Something Even Aliens Couldn't Pull Off
The line runs across the I-90 floating bridge, making it the first light rail system built on a floating bridge anywhere in the world