Steimatzky: Disconnect For A While, 2
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
To promote Steimatzky's Book Month in Israel, which offers a wide variety of books at a great price, the book chain has created an outdoor campaign that looks like Netflix, Facebook and Instagram logos, suggesting it's a good opportunity to disconnect from screen time for a while. Steimatzky is the largest and oldest book chain in Israel, and this is the first and only campaign without the brand's logo or colors in the brand's 100-year history.
Credits
Advertising Agency:
Inbar Merhav G, Tel Aviv, IsraelStudio:
Franck AbbuAccount Executive:
Adi GoldsteinAccount Supervisor:
Eden MalkaMedia Manager:
Lior GrintzVP Clients:
Sarit Ben-TzurExecutive Creative Director:
Daniel BnayaCCO, Co-CEO:
Ben SeverCo-CEO:
Or GleicherDate:
June, 2022
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 20, 2026
Citroen and BETC Paris Celebrate the Return of the 2 CV with a Landmark Campaign
In 2026, it makes a comeback, bringing electric mobility and everyday optimism within everyone's reach
Oct. 20, 2026
Lingokids Just Launched Spanish and Portuguese: Why Families Will Love It
Leading kids’ platform ramps up global ambition with first localized versions of its extensive games library