RC Lens And Players for Society: World Blood Donation Day
Media Type:
Film
Brand
Agency
Country:
Industry:
Earlier this year France’s Etablissement Francais du Sang, which tracks blood donations, published some alarming statistics – after years of decreasing blood donation, they were 30,000 blood bags short of the 100,000 needed for the country’s reserve. Year after year, blood donation in France has been decreasing and, according to recent reports, over 500 more donations a day are needed in a country that needs 10,000 daily to treat patients. That’s why, this past season, the RC Lens football club decided to take action to raise awareness.
Credits
Advertising Agency:
Sid Lee, Paris, FranceCCO Europe:
Sylvain ThirachePresident:
Johan DelpuechCreative Directors:
Celine, Clement Mornet-LandaArt Directors:
Jessy Kikabou, Victoria MaldottiCopywriter:
Joachim SenteniMonteur:
Yoann PlardProducer:
Victor GrenuAccount Manager:
Yoann DeminiacAccount Executive:
Loeane Le BerreCo-founder of Players For Society:
Jerome DumoisDirector, Projects and Activations:
Paul RoyerDirector, Partnerships and Events:
Rgis GarraultDate:
June, 2022
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 22, 2026
Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes
Founded in 2003, SportVibes has extensive experience creating connections between fans
Jul. 22, 2026
World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness