HSBC: One Step. Endless Possibilities.

5.5

Media Type:

Film Film

Brand

brand

Agency

agency
With every new year, comes a familiar sense of determination to embark on a new journey of self-discovery, adventure and purpose, wanting more for yourself and those you love most. It is an optimistic outlook that simply and surely, starts with a single step. The #OneStepCloser campaign, is a tribute to that one decision that makes all the difference.

Credits

Advertising Agency:

J. Walter Thompson MEA

Creatives:

Akhilesh Bagri, Gautam Wadher, Anirudh Shiva, Carine Howayek

Production:

Aly Seif Al Nasr

Account Management:

Nermine Barrada, Namal Siddiqui, Nabil Elkourdy

Planning:

Helina Asefa

Director:

Mark Middlewick

Directors of Photography:

James Adey, Thomas Simon

Production Houses:

Magnet, Jordan Knight

Music:

Key 66 Productions

Date:

February, 2017

Latest News

Sep. 04, 2026

Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign

Most family SUVs have to prove they’re ready for everything a family can throw at them

Sep. 04, 2026

Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign

That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon