HSBC: One Step. Endless Possibilities.

5.5

Media Type:

Film Film

Brand

brand

Agency

agency
With every new year, comes a familiar sense of determination to embark on a new journey of self-discovery, adventure and purpose, wanting more for yourself and those you love most. It is an optimistic outlook that simply and surely, starts with a single step. The #OneStepCloser campaign, is a tribute to that one decision that makes all the difference.

Credits

Advertising Agency:

J. Walter Thompson MEA

Creatives:

Akhilesh Bagri, Gautam Wadher, Anirudh Shiva, Carine Howayek

Production:

Aly Seif Al Nasr

Account Management:

Nermine Barrada, Namal Siddiqui, Nabil Elkourdy

Planning:

Helina Asefa

Director:

Mark Middlewick

Directors of Photography:

James Adey, Thomas Simon

Production Houses:

Magnet, Jordan Knight

Music:

Key 66 Productions

Date:

February, 2017

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