Corona Beer: Living Billboard
Media Type:
TV
Country:
Industry:
To reinforce Corona's association with nature, both for its natural ingredients and its purpose of promoting a more connected outdoor lifestyle, Corona and Fahrenheit DDB created the first advertising panel that walks driven by the force of the wind. Living Billboard travels through different landscapes of Peru on its own, interacting with the world.
Credits
Advertising Agency:
Fahrenheit DDB, Lima, PeruDate:
April, 2023Ad of the day
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