Ad of the Day | Corona: For Every Slice of Sun

8.8

Media Type:

The making of The making of

Brand

brand

Agency

agency

Country:

USA

Industry:

Alcoholic Drinks

Corona has always been best enjoyed with a beautiful sunset and a slice of lime — a testament to nature truly being part of the beer’s soul. So, on the day that the world bore witness to a rare event — the Annular Solar Eclipse of 2024 — Corona, a beer made with 100% natural ingredients, eternalized the moment with an iconic image: using half of the sun as if it were a slice of lime.

Credits

Advertising Agency:

DAVID Miami, USA

Global CCO & Partner:

Pancho Cassis

Global COO:

Sylvia Panico

North America CCO:

Daniel Lobaton

North America Managing Director:

Carolina Vieira

CCO:

Edgard Gianesi

ACDs:

Joao Corazza, Bruno Reis

Creatives:

Joao Corazza, Bruno Reis, Seiji Wakabayashi, Thomas Nitti

Assistant Art Director:

Alexis Santaella

Head of Production:

Brenda Morrison Fell

Executive Producer:

Natasha Louckevitch

Director of Business Affairs:

Barbara Karalis

Business Affairs Manager:

Catalina Pena

Head of Account:

Mariana D’Aprile

Group Account Director:

Rafael Giorgino

Global Chief Strategy Officer:

Paula Vampre

Head of Innovation and Technology:

Toni Ferreira

Social Media Manager:

Mafe Maceda

Global PR Director:

Sandra Azedo

Operational Manager:

Larissa Cocchiaro

Global Marketing Director, Corona Global:

Joao Pedro Zattar

Global Marketing Director:

Antonella Babino

Global Brand Communications Manager:

Emily Steven

Global Vice President:

Clarissa Pantoja

Mkt VP at Ambev, Corona Brazil:

Dani Waks

Director:

Gabriela Gallo

Brand Managers:

Caroline Ferraz, Camila Fischmann

Brand Specialist:

Yasmin Paulino Alves

Next:

Jaine Fonseca

Media:

Aline Castro, Nathalia Silva

Producer, Corona Studios:

Cecilia Sun

Operating Partner:

Gabor Harrach

Social Media Manager:

Elise Sprinkel

Photographers / Production, Argentina I:

Marcelo Maragni, Marcelo Machado

Photographer, Argentina II:

Lucas D’Ortone

Producer:

Ailin Bisi

Associate Producer:

Santi Pouydebat

Lighting Assistant:

Demian Arbelo

Photographer, Chile:

Nicholas Aguayo

Producer:

Christian Copaja

Associate Producer:

Pablo Monsalve

Photographer, Central Pacific:

Connor Trimble

Associate Producers:

Brian Moore, Taylor Ditty

Photographer, Brazil:

Victor Eleuterio

Associate Producer:

Dario Matos

Producer/Photographer, Uruguay:

Diego Weisz

Photographer:

Rafael Lejtreger

Production Assistant (BTS):

Augstina Trujillo

Production Assistant (Lighting/Product):

Jose Matonte

Date:

October, 2024

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