Corona Beer: Sunset Experience
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
In an unprecedented move, Corona transformed some of Lima’s busiest avenues into spaces for relaxation and disconnection. On multiple occasions during rush hour, the beer brand replaced all digital billboards along key roads with live broadcasts of the sunset, allowing thousands of drivers stuck in traffic to enjoy one of the last sunsets of summer—without distractions.
Credits
Advertising Agency:
Leo Burnett, PeruDate:
March, 2025
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