BMW: Octowaltz

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Germany

Industry:

Automotive

In BMW’s new brand campaign, an octopus performs an impressive underwater waltz — powered by a central nervous system. A metaphor for the unique performance of BMW’s new central control unit: the BMW Heart of Joy.

Credits

Advertising Agency:

Jung von Matt

Executive Creative Director:

Thim Wagner, Thomas Heyen

Creative Director:

Marian Schutt, Simon Schaffhöfer

Account Director:

Lisa Artake

Head of TV:

Johannes Haverkamp, Jankel Huppertz

Production Company:

Parasol Island

Co-Founder & Managing Director:

Philip Hansen

Executive Producer:

Philippe Stalla

Producer:

Felix Niehoff, Christopher Scheimann

Partner Production Company:

Untold Studios

Director:

Diarmid Harrison-Murray

Creative Director:

Tom Raynor

Executive Producer:

Josh Davies

Sophie Harrison Producer:

Helen Tang

Editor:

Quin Williams (TenThree)

Colorist:

George K (Black Kite)

Music Composer:

Max Perryment

Sound:

Hello Robin

Head of BMW Brand and Product Campaigns:

Fabio Olivotti

Head of Content Creation Artwork & Film:

Max Bauer

Date:

June, 2025

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