Ad of the Day | BMW: The First of a New Era, Carlos Alcaraz
Media Type:
Film
Brand
Agency
Country:
Industry:
BMW is accelerating into a new era of mobility with a cinematic campaign powered by the iconic energy of tennis star and brand ambassador Carlos Alcaraz. Created by Tango Agency, the international launch campaign introduces BMW’s iX3 Neue Klasse model under the tagline "The First of a New Era".
Credits
Advertising Agency:
Tango, Madrid, SpainExecutive Creative Director:
Diego LautonCreative Directors:
Sergio Sanz, Juan AldeanuevaAgency Producer:
Irene ChoclánAccount Director:
Estefanía GarcíaProduction Company:
BeSweet FilmsCasting:
Carlos AlcarazDirector:
Gus StClairDOP:
Borja LlorensPhotographer:
Adrian MadridExecutive Producer:
Juan San RomanProducer:
Lucas VallinaArt Director:
Cristina Ruiz MenendezLighting House:
AluzineAudio:
DHC Rental RoboltPostproduction:
Muscle BeachEditor:
Guille FernándezColorist:
Marc MoratóColour Studio:
MetropolitanaPostproduction co ordinator:
Javier MartínezMusic Composer:
Jaby JimenezDate:
March, 2026
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