BMW: Fall In Love, 1

9.5

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

France

Industry:

Automotive

Autumn typically marks the off-season for motorcyclists, with riders often needing extra motivation to get back on the road after the active summer months. In its latest campaign for BMW Motorrad, Serviceplan France taps into this insight, using vibrant, fall-inspired visuals to reignite that passion and drive sales.

Credits

Advertising Agency:

Serviceplan France

Managing Director:

Stephane Perrot

Creative Director:

Jean-Philippe Dubois

Copywriter:

Simon Ohayon

Art Director:

David Leliard

Account Director:

Baptiste Musillo

Account Executive:

Margaux Marchal

Production Manager:

Audrey Herrmann

Photo Editor:

Emilie Holtz

Marketing Manager:

Sylvain Vaquez

Advertising Manager:

Francois Rouganne

Date:

October, 2024

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