Bimbo, Pinguinos: Empowerment

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Brazil

The world has changed, and social, racial and gender inequality have not yet disappeared; the new generations are much more aware, they have changed priorities and what matters to them today is to improve the world, instead of scoring a goal or making a basket to win a game.

Credits

Advertising Agency:

Fantastica, Colombia

Creative VP:

Daniel Bermudez, Alejandro Gómez

DG Accounts:

Juan Camilo Tobón

Accounts:

Giovanny Rociasco

Creative DC:

Alma Manrique, Mario Peñalosa, Julian Velazquez

Copywriters:

Valeria Forero, Ana Tafur, Alejandro Gómez, Mario Peñalosa

Art Director:

Nicolas

Production Company:

Akira Cine

Sound:

Sonica

Director:

Juan Rueda

Music:

Camilo Montilla

VP Marketing Bimbo:

Juan Gavilanes

Category Manager Sweet Baked goods:

Julieth Martínez Quijano

Date:

June, 2023

Latest News

Jul. 22, 2026

Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes

Founded in 2003, SportVibes has extensive experience creating connections between fans

Jul. 22, 2026

World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think

The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness