Bimbo: Conductor

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Brazil

Industry:

Food

A pioneer in delivering the taste of homemade bread to consumers in an easy, delicious, and versatile form, Artesano has raised the bar for the bread category in Brazil. And to celebrate that feat, the Brazilian arm of Bimbo, the world’s largest baking company, is rolling out a new campaign, created by Energy BBDO Sao Paulo, which reinforces its innovative DNA.

Credits

Advertising Agency:

Energy BBDO, Chicago, USA

Managing Director:

Daniel Baena

Executive Creative Director:

Alexandre Pagano

Creative Director:

Romero Cavalcanti

Copywriters:

Henrique Castilho, Felipe Sorani

Art Directors:

Gabriel Moniz, Thony Fernandes

Planning:

Priscilla Ceruti, Mariana Nobis, Ilma Horta, Bruna Salvador

Client Services:

Pedro Führer, Renato Nose, Marcela Parolini, Beatriz Feitosa

Media:

Mauricio Barbosa, Theodora Tucunduva, Luiz Gustavo Nazarito

Head of Production and Operations:

Cica Piazza

Operations:

Gabriel Kuhlmann

Producer:

Guto Lins

Client Approval:

Andre Ramello, Priscilla Barbosa, Gabriele Jardim Honorio, Amanda Boni

Image Production:

Barry Company

Direction:

Berro

Executive Producers:

Krysse Mello, Renata Corrêa

Production Coordinators:

Aline Ara, Daiana Müller

Executive Services:

Daniela Silva

Post-Production Services:

Ale Cois

DP:

Victor Alencar

1st AD:

Elton Takii

2st AD:

Toni Diniz

1st Assistant Camera:

Alice Ferreira Sesoko

2nd Assistant Camera:

Eduardo Kozlowski

Logger:

Juliana da Silva

Video Assist:

Bruna Yamatogue

Production Directors:

Frederico Guerini, Raphael Reitano

Producer:

Danilo Biondi

Art Director:

Alice Fragelli

Prop Maker:

Thayna Carvalho

Casting:

Cintia Capellano

Location Producer:

Gabriela Salgado

Makeup:

Camila Mendes Cabral

Costuming:

Maria Luiza Costa

Post-Production:

Barry Company, Bussola Post

Post-Production Coordinator:

Ale Cois

Post-Production Assistant:

Sabrina Comar

Post-Production:

Luiz Bicudo Junior

Motion:

Alvaro Bautista

Editor:

Lucas Caina

Color:

Cora Post

Colorist:

Braion Marcal

Color Supervisor:

Lucas Bergamini

Coordinators:

Ali Ruas, Milena Aory

Assistant:

Theo Perpétuo

Liaisons:

Milena Aory, Daniele Máximo

Audio Production:

HEFTY

Producers:

Edu Luke, Cris Botarelli, Otavio Cavalheiro, Celso Moretti, Tuco Barini, Renan Marques

Liaisons:

Debora Carvalho, Thais Gazoli, Ana Peluzo

Coordination:

Larissa Durante, Fabi Lugli, Susi Rodrigues

Date:

October, 2024

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