Bimbo: Bigger Slices
Media Type:
TV
When life gives you hungry families and chaotic mornings, you make the slice bigger. That’s exactly what Bimbo just did. As part of its 80th anniversary celebration, the iconic bakery brand joined forces with Ogilvy in Madrid to launch a new, literally bigger loaf of sliced bread — with a full-scale campaign packed with humor, nostalgia, and one massive toaster right in the heart of the city.
Credits
Advertising Agency:
Ogilvy Spain, MadridDate:
July, 2025More from Bimbo Group
Bimbo: Conductor
9.0
Bimbo, Pinguinos: Empowerment
9.0
Bimbo, Pinguinos: Pride
9.0
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 22, 2026
Thomson Reuters Introduces The CoCo to Bring CoCounsel AI to Life
Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you'll ever meet
Jul. 22, 2026
"Can I Kick It": An Iconic Match of Spot & Song for Major League Soccer
Directed by Romain Chassaing and edited by Edward Khoma of Abandon Editorial, the spot unites a cavalcade of Major League Soccer stars