The Cure for Dull Advertising: New Research Reveals What Drives Creativity that Actually Works
Building on the earlier whitepaper, The Extraordinary Cost of Dull, this new report moves from diagnosis to prescription
Midnite Brings "Built Different" to Life in First Campaign from 72andSunny Amsterdam
After winning the business in 2025, 72andSunny Amsterdam have launched their first UK-wide campaign for Midnite
Vanish's "Unbearable Blazer" Highlights the Hidden Discomfort of School Uniforms for Autistic Children
The Unbearable Blazer' is part of a three‑year collaboration between Vanish and Ambitious about Autism
BBH Launches Work to Support Tesco's "Giant" Move Doubling its Free Fruit & Veg for Schools Programme
The campaign lands as Tesco doubles the size of its Free Fruit & Veg for Schools' programme
EVOQ Group Promotes Kirby Altman to Marketing Director
Ten-year agency veteran elevated to executive leadership role overseeing marketing strategy across the collective
Night Shift: SpecialGuestX and Estevez & Belloso Bring Generative AI to Set
Night Shift explores eerie 2026 beauty trends through a surreal journey from pre-sleep to dreams, nightmares, and paralysis—capturing the restless subconscious
The Many Named Agency of Record for Nature's Bakery
Founded in 2011, Nature's Bakery is a Reno-based snack brand—now part of Mars, Inc
Accompany Creative Launches "Where Giving Back is Second Nature" for 1 Hotels' Mission Membership Evolution
Campaign highlights purpose-driven rewards with 1% of stays donated to environmental nonprofits
Springtime and TBWA\Chiat\Day LA Launch the New Global Football Campaign for Gatorade
Led by Luis Diaz, Julian Alvarez and Vinicius Junior, Gatorade's new global campaign urges athletes to trust the sweat that builds greatness
BetVictor Celebrates the Simple Pleasures of Sports Betting with Biggest AV Campaign to Date
Created by Barn Door Studios and set to authentic visuals of sporting events, the campaign features a rewrite of the classic song "My Favourite Things" from The Sound of Music
Magnum Opens the Doors to its House in a Couture-Inspired Campaign by Martin Werner
Directed by Martin Werner, produced by Proppa, with BaconX on VFX and Color, it is a film built with the same care as the product it celebrates
Ogilvy Paris Appoints Digital-Native CCO Benjamin Bregeault to Drive Creative Innovation
Benjamin Bregeault's career path is marked by a unique blend of agency heritage and forward-thinking digital expertise
Latest News
Jul. 22, 2026
Havas Strengthens Experiential Marketing Arm, Havas Play, Across Benelux with Acquisition of Dutch Agency SportVibes
Founded in 2003, SportVibes has extensive experience creating connections between fans
Jul. 22, 2026
World Cup Ads Don't Rely on Beckham or Messi as Much as Marketers Think
The stars feature in fewer than 1 in 10 ads, but their presence boosts long-term effectiveness