Zip US Launches "In You We Trust," a Brand Platform that Puts Confidence Back in Customers' Financial Decisions

Feb. 19, 2026

Zip, the digital financial services company offering innovative, people-centered products for everyday Americans, today announced the launch of its new brand platform, "In You We Trust", which articulates Zip's belief in customers’ financial choices and guides how the company shows up through its products, policies, and partnerships. The platform launches with "You Trust Me?," a national campaign, developed in partnership with Majority Agency and Noble People, running from February through June 2026.

As some traditional financial institutions continue to rely on established, institution-led approaches to flexibility, Zip is taking a different stance.

Jinal Shah, Chief Marketing and Customer Officer said:

“We’ve heard it again and again from our customers. They trust themselves more than institutions, and we agree. Through this brand platform, we put that belief into action by backing customers with tools designed for real life, offering access, transparency, and flexibility that reflect how they actually manage their money.”

 

The brand platform was born from real conversations with customers who have often been overlooked by traditional financial systems. In addition to the campaign, Zip’s product team has made thoughtful evolutions to the app experience and introduced new payment constructs and features that deepen the trust experience beyond the campaign. 

The launch campaign recognizes customers as considered and capable financial decision-makers. The creative builds from everyday moments into playfully exaggerated scenarios where customers ask Zip "You Trust Me?" The response is always the same: Zip trusts you with your money. The campaign highlights product constructs (from flexible payment dates to clear, upfront fees) designed to enable this trust and features one of Zip’s customers, Destiny Modeste, in the campaign’s anthem video, grounding the platform in real customer experiences.

Shah added:

“Being known as trustworthy is our north star. To earn trust, you have to give trust. This platform reflects a simple belief at the heart of Zip: people deserve financial tools that work with them, not against them.”