Engine and Noble People Launch Multi-Market Campaign for Engine X, the Ultimate Problem-Solving Business Travel Card

May. 27, 2026

Engine, the all-in-one corporate travel booking and management platform, just launched an all-new campaign for Engine X, their business travel card, and I’m excited to share it with you! For the new project, Engine worked with Noble People, the award-winning independent media agency, which developed the media strategy behind Engine X's multi-market launch. 

The approach was built around one simple idea: Reach business decision-makers in the moments where managing travel and expenses feels most painful, and put Engine X front and center as the solution.

The campaign runs on two tracks. The first track is all about making Engine X impossible to miss, placing the brand across the Houston, Austin, Sacramento, and Tampa markets via digital billboards, office building displays, commuter routes, airports, and mall screens along escalators and elevators. 

The marquee activation will include choreographed drone shows over Houston and Austin on July 4th weekend, with 15–20 formations per show visible for up to a mile.

The second track is about reaching those same decision-makers where they already are. Noble People is running video ads across finance and business programming on YouTube, CNN, CNBC, Bloomberg, and MSNBC, plus podcast host reads on business and innovation shows on the Vox network. On the digital side, ads are served in real-time to travelers experiencing flight delays and cancellations via FlightAware, to people connecting to airport WiFi through WiConnect, and to managers on LinkedIn and Meta.

The campaign is projected to deliver approximately 315 million standardized impressions with a 90% reach across key markets. 

Greg March, CEO, Noble People said:

"Engine X gave us a challenge: how do you make a business card feel urgent to the people who need it most? Our answer was to stop trying to interrupt their day and start showing up inside it.  Every placement in this plan was chosen because it lives in a moment where expense friction is real and immediate. That's when a message actually lands."

 

David Mikula, VP of Design and Brand, Engine said:

"Engine X is built for businesses that are moving fast and don't have time for the old way of managing travel and expenses. This campaign does an excellent job at reflecting that. We're proud of what Noble People put together here."