Steve Signs a new Fundraising Campaign for the World Vision Organization

Dec. 22, 2022

All over the world today, millions of children are constantly surrounded by violence, death, and suffering. These tragedies have been further exacerbated this year, with the acceleration of global warming (which in Africa has led to an unprecedented drought, causing a dramatic decrease in water and food resources), as well as the intensity of devastating conflicts for civilian populations, such as the invasion of Ukraine by Russia.  

This is why, this year more than ever, World Vision wants to sound the alarm on these crucial issues. However, they face a challenge: how can you show the unimaginable? How can you show what cannot be shown in France whether for legal reasons or basic decency? How can you show the rape of a child bride, the genital mutilation of a young girl (often carried out in appalling hygienic conditions); or the daily horrors witnessed by children in a war-torn country where even schools are bombed? 

World Vision’s answer to this may seem paradoxical at first - and even ironic given the name of this organization -: show nothing, so the viewer’s imagination is automatically put to work.  On billboards, a child's head hides us what he/she sees; on television, a black screen draws the attention of our eyes while our ears are solicited by a chilling background noise. 

The campaign calls for donations referring to the website, and alerts public opinion to what no child in the world should have to endure.

For this 4th year of collaboration between World Vision and Steve, the agency renewed its trust in the multi-awarded Argentinian photographer Ale Burset, who shot the 3 key visuals, and tasked sound producers THE with audio production of the four 30-second films. 

The films will be broadcast for the first time on December 20th on the France Television Group channels, then in the press and on billboards depending on the pro bono space made available by the media.