Smile + Wave Appoints Shenny Jaffer As Executive Producer

Feb. 15, 2022

Smile+Wave has today welcomed Shenny Jaffer to the team, joining Ashley Monaghan as Executive Producer. 

Having emigrated from East Africa to Canada as a child, Shenny initially pursued a career in the medical field before shifting her focus to the world of advertising. After landing a role as a receptionist at Ogilvy, she was soon assisting a team of seven producers in the broadcast department, before moving on to producing herself. A true collaborative partner, Shenny forged long-standing relationships across the industry whilst continuing to make waves as a Senior Producer. 

Since then, Shenny has seen the industry from a range of different perspectives. After cutting her teeth on the agency side, she moved into the world of animation, producing for a 2D/3D animation and motion graphics studio. Her first foray into post production, Shenny became one of the few freelance producers to have both agency and post experience under her belt - a real advantage in the industry. 

Throughout her career, Shenny has worked with impassioned directors, driven creatives, marketing teams struggling to navigate an oversaturated market, and major brands including Coca-Cola, Cadbury, Kronenbourg, IBM, Dove, and Tim Hortons. Working as Head of Integrated Content & Broadcast at Wunderman Thompson, she was able to rejuvenate the in-house post offerings and bring in a healthy revenue stream. On contract as an Executive Producer for Alter Ego, she not only mentored but also brought a much-needed perspective of agency/client relationships to the supplier side.   

Shenny now brings this extensive experience to Smile + Wave. Working to support strategic and creative thinking from planning to execution, she will offer a progressive outlook and a drive to produce exceptional work.

Shenny Jaffer, Executive Producer, comments:

"When I spoke with Chris [Van Dyke, Founder and Editor] at Smile + Wave, I was grinning from ear to ear. Not only is he a brilliant creative mind, but a very smart business person who found a niche in the market. Smile + Wave’s approach is not only unique but also innovative. In this new world, our clients continue to look for cost-effective ways to create impactful content. Smile + Wave offers just that and more. This is my next adventure and I am more than thrilled to be working alongside Chris, Ashley, and the team."

 

Chris Van Dyke, Founder and Editor at Smile + Wave, comments:

"Shenny joins our team with a wealth of knowledge and years of experience in every layer of the advertising and content business. Her expertise, respect for people, and love for the creative process will be a huge asset to Smile + Wave. I am honored to build the Smile + Wave brand alongside one of the best in the biz, and work with her on projects across the creative spectrum with brands, agencies, PR, production, and post companies."